Andrea Campana

I am responsible for Zodiak Advertising, the business unit of De Agostini Group, operating in Italy, Spain, UK and Turkey mixing RTB and programmatic products Before launching Zodiak Advertising, I ran the D2C portfolio of Zodiak Media Group around digital exploitations of Zodiak TV formats and productions.

I started up the US and Brazilian branches of Neo Network, a De Agostini Company offering content and value added services (VAS) to mobile operators and TV broadcasters. I took care of the incorporation the two companies and, as MD, I led the business development in US and South America with a dual approach – D2C and Business to Operator - growing an international team from 5 to 15 people.

In charge of the mobile business development, I was responsible for the evaluation of new business opportunities around mobile VAS and m-commerce for DADA clients, media partners and mobile carriers.

At the very early beginning of the mobile market in Italy, I developed the first South European unified messaging platform for B2B and consumer distribution, dealing with mobile carriers for text messaging and data traffic.

Dissertation: Low Energy Excitation and Ordering Effects in Underdoped LASCO from NMR-NQR Studies. Advisor: Prof. A. Rigamonti. 10+ articles on international accredited journals and discussed in many International Congresses.