Elena Heller

Management of customer-centric products in renewable energy and e-mobility - Implementation and optimization of new and existing products considering profitability, regulatory framework and ease of execution - Design of a product roadmap aligned with corporate strategy and development of a digital and scalable process for launching new products - Design and implementation of a digital customer experience for the sonnenFlat and sonnenCommunity

Digitalization and automation of inside sales and online marketing - Data-driven analysis of sales to reduce cost of leads and lead-management optimization to improve conversion rates - Customer journey design and implementation of a feedback mechanism to evaluate customer satisfaction. Optimization of referral marketing and pre-/after-sales - Automatization of lead-generation and -nurturing to sustainably increase efficiency of sales and marketing

Master Thesis: „Techno-Economic Analysis of Home Energy Storage Systems in the Research Project STROMBANK“

Energietechnik und -management