Elena Nae

SOCIAL MEDIA​ -Vet influencer requests in order to bring together unique experiences for them. -Monthly social media calendar plan including what topics to cover, content and design. DESIGN​ -Design hotel collateral in line with brand standards. -Creation of unique hotel giveaways, such as magazines, brochures & product packaging. DIGITAL MARKETING​ -Staying on top of the latest social media trends. -Copywriting for the monthly newsletter, internal communications & paid social campaigns.

- Set up, developing and optimizing our Search Engine Marketing (SEM) campaigns for the following markets: India, Malaysia, - South Africa, Indonesia and the Philippines. - Conducting daily performance analysis in order to take needed actions. - Driving various A/B tests within the department. - Broad match reduction across all markets in order to bid on qualitative traffic going forward. - DSA account audit and optimization.

- Planning clients' online strategy. - Competitors' analysis and campaign set up and optimization. - Meeting clients in order to discuss campaign status and strategy going forward. - Daily performance report to the Marketing Manager & clients. - Developing new campaign ideas and estimating their cost for both search engine marketing (SEM) and Paid Social Media such as Instagram and Facebook.

-Responsible of the “afternoon tea” section -Provide an excellent service to costumers -Manage the reservation list

Erasmus+ Exchange

"How Influencers are Reshaping Word of Mouth Marketing in Spain".