Eleonora Salerno

• MARKET AND FINANCIAL ANALYSIS − Performs monthly sales analysis per UK store (turnover and quantity sold, performance vs. targets, major customers by nationality, sales by collection, best / worst selling product) − Performs fortnightly business reviews by product category (YTD sales performance, growth vs. previous year, trend comparison UK vs. Europe) − Supports budget preparation

• Monitored C3 and DS3 cars positioning vs. competitors (price, product and commercial strategy) – representing 50% of the total turnover of Citroën Italy • Provided support for the launch of the new Citroën C4 in Italy (definition of range, price positioning and promotion strategy) • Provided support for the organisation of a clinic test in Italy to understand the key success factors on the B segment (i.e. compact hatchbacks) and to optimise the evolution of the Citroën C3

• Performed pharmaceutical market data research and analysis • Prepared marketing presentations for internal and external meetings • Interacted with press agency to issue press releases on national magazines and newspapers

• Performed research and analysis of UK-Italian bilateral trade relations • Organised events for prestigious clients (e.g. FIAT) • Marketed and promoted Italian Trade Fairs in the UK through extensive research of potential visitors / exhibitors

• Developed and implemented strategic communication plans to attract visitors • Introduced business opportunities for “Tango Diva Boutique”, the merchandising section • Edited “Tango Diva Essential”, magazine proposing innovative music, films, books and worldwide events