Elizabeth Marb-Dormaar

On request

Die SC-Networks GmbH ist eMail Service Provider und Hersteller von EVALANCHE, eine der modernsten, webbasierten eMail-Marketing-Lösungen auf dem europäischen Markt. SC-Networks ist der Spezialist für eMail-Marketing bei Agenturen und international agierenden Großunternehmen.

Leading international projects simultaneously and report to the VP Marketing. Owner of all statistical data relating to the EMEA consumer business. Analysis of qualitative and quantitative data (primary and secondary market research) to measure the performance of sales and marketing activities. Brand Equity and Market Touch Point analyses. Reviewing of techniques used to evaluate their appropriateness and effectiveness. Measuring Sales Performance through the developmen

responsible for the Customer Loyalty Program in EMEA Project Management of new CRM Software Training of staff Agency-management Analysis of Data from relationel databases and creating standard reports Development and implementation of channel marketing and retention strategies, implementation of Social Media and Direkt Marketing Campaigns (Email and Online and Affiliate Marketing) Sales performance Analysis

- deal directly with customers either by telephone, electronically or face to face - handle and resolve customer complaints - obtain and evaluate all relevant information to handle inquiries and complaints

- Led team of 17 employees, including staff evaluation and assessment - Developed overall marketing strategy - In charge of Customer Relationship Management - Database Marketing, Direct Mail and Billing Analyses - Responsible for overall service quality towards sponsors - Yearly Budget Responsibility of 2 Million Euro

- Market analyses of FMCG and Drug markets based on AC Nielsen Scanning Data - Advised manufacturers on selling and marketing strategies - Specific analyses, including sales potential analyses by assessing SKU Performance, out of stock analyses, sales per point of distribution, fair share indexes, concentration curves, and promotion analyses. - Prepared monthly presentation of the results and market overviews

- Advised retailers and manufacturers in ‘Slow Movers’ Markets based on GfK Scanning Data - Advised manufacturers on marketing and sales strategies, product innovations, new product introductions, and cross selling opportunities. - Assisted manufacturers on expanding market expansion and distribution - Analyzed trends and developments in Dutch DIY and bicycle market - Advised retailers in the Market of Domestic Appliances on how to manage categories and profit from Scanning Data Information - Develope

International Business Administration