Elizaveta Kaledina

Fully owned 2 OTC brands (>30% of total portfolio sales), executed a 360o marketing campaign (inc. digital, MCE, KOL, commercial channels). Coordinated, developed, and implemented all marketing activities in-line with annual brand A&P budget ($ 30K), considering TA’s key needs, product life cycle, seasonality, and sales promo schedule. Worked closely with >50 external partners to generate top-notch marketing assets, setting 20+ business processes for further brand launches.

Planned and executed multiple multi-channel marketing activities by developing compelling customer engagement approaches across SEMrush’s social, blog, web, KOL channels for the UK market audience in-line with business objectives (MRR, new subscriptions, retention, approaching new TA).

Worked closely with Category Lead in conducting comprehensive market and consumer research (in-depth interviews, focus groups) to gain industry and customer insights; implemented results into the marketing strategy for Nutrition portfolio.

Assisted marketing team to collect and submit an extensive set of corporate documents for participating in open tendering process, resulting in successful 5- year contract renewal with the company's key clients (Exxon Mobil and Sakhalin Energy). Prepared persuasive sales and marketing presentation materials and marketing collateral, contributing to generating 3 new B2B clients +2 renewals.