Ella Doan

• Responsible for automated monthly reports covering sales performance across Off-trade, On-trade, E-Commerce • Sales analysis segmented by distributor, brand, product type, and price tier to identify growth opportunities • Integrated competitive intelligence and promotional effectiveness into business analyses • Translated data insights into actionable recommendations • Partners with Sales and Marketing teams to deliver ad-hoc research and insights • Champions a "Test & Learn" mindset within project teams

• Managed over 40 international projects for major consulting clients in the DACH region, often up to 8 projects simultaneously • Conducted cross-sector research to support investment and strategy consulting engagements • Identified and engaged subject matter experts, including C-level executives, for high-stakes client projects • Consistently delivered high-quality results in fast-paced, high-pressure environment • Contributed to internal development programs, training, and recruitment

Building statistical database from scratch for leading industries in the Asian market, including current socioeconomic and industrial topics; successively maintaining 3,000+ statistics, 30+ dossiers, and 20+ topic pages resulting in 450k+ views, 400+ purchases, 11k+ registrations Onboarding and training of 7 employees and 4 working students: • Training on the CMS and the SEO optimizes creation of statistical content. Continuous optimization of training measures and mentoring.

• Experience in press, media, and advertising agency liaison, including sample handling for collaborations as part of PR Team Tommy Hilfiger • Building and maintaining strong working relationships with magazines, agencies, photographers, press contacts, and clients • Track record of creating advertising and editorial revenue reports, as well as weekly and monthly reports • Supported the successful implementation of media partnerships.

• On-site field research at Open Day events and desk-based research with subsequent report writing • Analyzing feedback from three student surveys from Open Days to create departmental reports and providing actionable key findings for each department, enabling data-driven improvements • Demonstrated ability to quickly grasp project requirements and execute work efficiently • Showed initiative, teamwork skills, and a proactive approach to feedback

I was the Deputy Editor at REBEL Magazine. Involved in the publication of three magazine issues, creating editorial content in Fashion, Beauty, Student Life, Life Abroad and other topics. Tasks included photography, interviewing, feature writing, collaboration with artists, editor meetings.

Responsible for creating a variety of marketing content, including blog posts, artist profiles, and trend features. Researched and identified suitable influencers across platforms such as Instagram, Snapchat, Facebook, and Twitter. Part of responsibilities included crafting personalized outreach messages to potential influencer partners. Additionally conducted interviews with influencers to gather valuable insights for market research purposes.

Proactive individual with hands-on experience in press and public relations. Writing press releases, creating digital press reviews, and contributing to online content and publications. Successfully handled diverse responsibilities, from routine tasks to contributing to significant projects and events. Demonstrated ability to quickly grasp new tasks, produce high-quality written work, and work independently. A collaborative team player with strong organizational skills and professional demeanor.

Experienced in retail and hospitality, I'm focused on delivering great service and hitting targets. As a quick learner with a practical mindset, I enjoy tackling challenges, finding effective solutions and adapting to various situations. Especially known for getting things done no matter what task. 2016-2016 Retail, Holy Fashion Group & Service, GVO Hospitality 2015-2015 Retail, Apple 2014-2014 Fashion Retail, Guess Inc 2010-2011 Fashion Retail, Bestseller Group 2010-2012 Various Nail Salons

Vertiefte Module: - Advertising: Commerce & Creativity - Consumption and Sustainability - Sociological Research Design - Strategic Brand Communication Master Thesis: The Effectiveness of Sustainable Marketing Practices on Attitude-Behaviour Gap Issues in Sustainable Fashion Consumption

Module: - Geschichte der Mode und des Lifestyle-Publishing - Online vs. Druck - Arbeiten mit PR - Schreiben von Laufsteg-Berichten, Pressemitteilungen und Interviews - Trends, Kultur, Leben (Trendanalyse und Lebenszyklus) - Schreiben von Features - Pitching und Karriere im Modejournalismus

Fashion History For Today with Colin McDowell Fashion Styling and Image Making with Lucinda Chambers

Global Muckraking: Investigative Journalism and Global Media with Anya Schiffrin - Ways journalists can act as government and corporate watchdogs - The hard and soft pressures on investigative journalism - Trends in media innovation

Module: - Financial Accounting - Managerial Accounting - Sociolinguistics - Global Leadership

Vertiefte Module: - Englische Literatur und Literaturwissenschaft - Englische Sprachwissenschaft - Fremdsprachliche Kommunikation - Accounting I, II - Finance I, II, III - Wirtschaftsinformatik - Marketing I - Management Bachelor-Arbeit zum Thema: Linguistic Aspects of Googling