Ellen Stewart

I was responsible for executing CRM management projects and creating new marketing opportunities. My key focuses included; initiating, executing and evaluating customer retention strategies and activities as part of a broader Customer Lifecycle initiative, creating and implementing satisfaction surveys across all sales channels (B2C and B2B2C), and working closely with the Sales and Operations teams to maximise operational synergies.

I was responsible for the coordination and execution of marketing, social media, web development and for the growth of our brands within the Mamamia Women's Network, Australia's leading women's media company. I work with the Marketing team to improve our product offering, build brand awareness, engage with our target audience and drive efforts to increase traffic. Product development, brand management and brand positioning are key areas of focus.

I was responsible for the coordination of marketing, social media and web development and for the growth of our brands within the Mamamia Women's Network. I worked on the development of Consumer and Trade Marketing within the Business, focusing on product development, brand positioning, content marketing and promotions. I was heavily involved in the growth of our various media platforms, driving traffic to our website and our social media sites.

XPO Brands is a specialist consumer engagement and experiential company, part of Ogilvy Australia. As the Marketing Assistant and Account Executive, I provided marketing support for their campaigns and key clients, including Unilever, Myer, Woolworths and Darrell Lea.

I was involved in four major promotions. I was part of the Marketing team that developed the successful ‘M Selections’ Quarter Two promotion, personally being heavily involved in crew activation. I conducted research with over two hundred stores for the Family programme and detailed insight work for their 2012-15 Brand Planning session. I was involved in two major product launches, plus completed competitor and weekly product analysis for the Marketing team.

I completed a dual major in Marketing and Management. Some of the subjects studied were Brand Management, E-Marketing, Strategic Marketing Management, International Business Strategy, Marcoms, Market Analysis, Psychology and Consumer Behaviour.