Ellyn O'BYRNE

• Developing global media strategies for major international campaigns (Travel, Luxury & Finance clients) : - From the brief of the sales team, analysis of the socio -economic and socio-cultural trends - Analysis of brand culture and its relationship with consumers - Analysis of audience media consumption - Providing strategic recommendation based on identified challenges and opportunities • Actively participating in new business pitches

For online & offline global campaigns (Travel & Fashion clients) : Media buying, markets' coordination and optimization

 International brands research analysis : extracted key findings, global insights and recommendations  Commercial activity : weekly reporting of 21 markets : KPIs, sales, pitches & leads  PR : developed actionable messages & marketing materials (content for website and brochure)  Training : Explanation of metrics and sales scope to international sponsors

 Coordinated three customer focused magazines : content sourcing, editing, printing  Brand managed through social network community groups  Conducted quarterly analysis of competing wireless network performances

 Compiled images for the “24H Photos”  Researched content and composed articles

Specializing in Marketing Thesis subject : The influence of gender on manager’s identity  2011 : Master’s degree in Relationship Marketing - DEUSTO University (San Sebastian, Spain)

English and Spanish