Neil Hester

- Developed and executed a brand strategy for Europe's leading independent energy trader. - Defined the value proposition for each business area and defined the customer profiles (personas). - Anchored the brand across the organisation to ensure delivery of the brand promise. - Repositioned the brand from pure play trading house to customer-centric energy service provider. - 92% increase in profit (before tax) between 2012 and 2014.

Focusing primarily on new business acquisition and large content strategy projects, I created a UX Lab to drive sales through user testing and worked for a broad range of Danish B2C clients, including Bolia, Wupti, Invita, Bravo Tours, L'Easy, Intersport and Matas.

I helped Danish B2B companies develop strategic marketing communications for international audiences. All from the tiny island of Strynø. Population: 210. Clients included: Grontmij, Carl Bro, Global Risk Management, Danske Commodities.

Company voice for Europe's 2nd largest plastics producer. Company messaging during the transition from Scandinavian to Emirates/Austrian ownership. Worked in the previous Head Office in Copenhagen and the new HQ in Vienna.