Emiliano Castagna

Responsible for a new company project to develop the network and increase company value. Identification new OOH business opportunity. Establish contact with local sales “professionals” in order to increase local sales. Development new OOH planning and presentation solutions. Business development. Strategic planning skills. Competitive market analysis. Internal Communication. CRM program

Increasing Brand Awareness of the company in Media Agency, Clients, and Media. Establish contracts/motivation systems with all media houses – monitor, develop and follow up DD-DAY – Meet/Show and Convince potential top clients to co-operate 1.Establish a team and procedure for meeting the relevant decision makers 2.Define potential & problems 3.1st meetings with “new” ideas Development and update of best practice database Market intelligence – to identi

New Business Start-up- Preparing completely new offer regarding transit advertising formats. Launching new advertising formats in transit advertising. New presentation based on TGI data. Price policy. Strategic Sales and new business. Training the sales force. Using the wide range of close contacts among media operators to increase visibly the turnover and the occupancy rate. Post sales activity (Customer Relationship Management)

Company Start-up. Launching a very new and innovative advertising medium in the same family of Out of Home advertising (Transit Advertising). Studying the possible concurrency and the positioning the new product in the market.- Recruiting and training a sales force. Price policy. Creating a very new and innovative multimedia Presentation. Presenting the new media to all possible clients in Poland. (During 3 mouths over 160 presentations) Presenting the new concept in others country as Italy, France, Germany

Leading a DPT. of 15 people: 3 Sales Manager, 6 Sales Executive, 3 Booking dpt., 2 Assistants and 1 Graphic. Strategic consulting with the objective to select the proper format of billboard to be used based on a market study. Recruiting a Sales force able to develop the Company portfolio client. (It has to be a person that works in the business and with a wide range of connections with the key persons in the Media-House and in the Client). Leading the Sales DTP. into Plakanda’s structure after the acquisiti

Preparing the ground for a big operation with a key client and suppliers (local public office and local business men) based on export of row materials, import of Italian product and allocation of the product through other distributing channels