Emmanuel Guilherme Bortolini

I lead the strategic roadmap and the expansion of the product ecosystem, where I have boosted ROI and scalability through Agile methodologies and conversion-focused backlog prioritization. I developed internal CMS tools that ensured 100% operational autonomy, eliminating technical bottlenecks and accelerating time-to-market. I implemented First-Party Data and Gamification strategies that increased retention and GGR, while coordinating technical and performance localization for market entry across Latam.

Responsible for the strategy of the leading iGaming asset in Brazil and the complex M&A integration of the Torcedores.com. I managed the post-acquisition strategic turnaround, reversing traffic declines and stabilizing operations at 40 million monthly pageviews within a few months. I implemented new revenue verticals and coordinated multidisciplinary teams to ensure SEO dominance and conversion across major assets and premium partners (Terra, Lance!, Bolavip), ensuring a positive ROI for every project.

Responsible for strategic planning, marketing, campaigns and customer experience in Latam Executing the development of digital campaigns, catalogues and other work assignments, including promotional actions and marketing support for Dealers Responsible for generating content that facilitates all the Dental brands while generating leads for the company through the digital platforms of Social Media Developing campaign strategies to reach KPI targets Analyzing digital campaign performance to maximize ROI

Responsible for strategic planning, marketing, campaigns and customer experience for all division. Brief and manage media and creative agencies on specific marketing campaigns. Managing online brand and product campaigns to raise brand awareness. Use campaign results to evaluate ROI, optimize campaigns and formulate strategies. Evaluating customer research, market conditions and competitor data for commercial actions. Planning and execute local events.

Account Manager of international distributors – Training and implementation of improvements of sales teams, goal settings and performance indicators. Sales negotiation, technical and commercial support for customers and distributors. International travel to meet and retain existing customers; prospect new customers, identify new markets and give future business opportunities. Supporting dealers to develop your own marketing, digital marketing and events strategies in each country.

Planning and execution of events: pre-event disclosure, organization, assembly, execution, reporting with detailed results Creation of annual action plans and activities with weekly follow up Development of catalogue in parallel with fashion production studios. Digital Marketing: organic and paid ad campaigns, email marketing submissions Responsibility for budgetary control of all marketing department. Monthly presentation of results and goals.

Social Media Integrated Marketing and Communication Planning Strategy

Marketing Administration Management Business Sales