Emmanuel Adikaibe

Collaborated with Sales, marketing and product teams in making data-driven decisions to optimize product and marketing campaigns, increasing customer retention by 30%. Designed and implemented A/B testing for products to improve conversion rate 15 basis point which reduced customer churn by 12%. Developed KPIs and automated dashboards to track business performance against goals using Power BI, Azure and SQL, improving decision making across marketing, sales, and finance teams.

Deployed, tested, validated and maintained machine learning model in production thereby automating and meliorating decision-making process by 37%. Streamlined data processing for faster results by implementing advanced analytics tools reducing model building time by 26%. Converted data into actionable insights by predicting and modelling future outcomes taking into consideration various key performance Indicators (KPIs) which helped to improve energy demand and consumption forecast by 11%.

Collaborated across team to develop and implement models to support trading strategies in intraday and day-ahead power markets, improving trading efficiency by 13%. Maintained and automated forecasting processes, implemented checks, and set up monitoring systems to track progress against goals. Designed and built forecasting dashboards/reports covering operational processes and reporting requirements, leading to better decision making.