Emrah DOKUR

• Accountable for Product Management of PAYG Solar Systems • Managing suppliers, providing direction to engineers to design, develop, test & launch products • Market & competitor research, analysing market trends, consumer needs & opportunities to create business & product strategy • Managing the product throughout its lifecycle from concept to introduction Achievements; • Slashed packaging cost 20% and user manual cost 85% by focusing on different aspects and new tools • Delivered End-Of-Life Policy

• Leading related categories, analyse competitors and market • Analysing market trends, consumer needs/experiences and market opportunities to create business and product strategy • Consolidating pricing strategies according to product specs, costs and competition • Achievements; o SDA category, 14% increment in domestic market turnover o Fridge & Chiller category, 1.8% increment in domestic market share

• Managing NPD, ODM and OEM projects in Turkey & China • Analysing market trends, consumer needs, UX and searching new ideas to create the new product strategy • Identifying & achieving cost savings through optimizing product, packaging and process • Achievements; o Developed & launched the World’s First Auto Turkish coffee machine which directly serves o A 37% market share in Turkish coffee machines category with 2 innovative machines o 8 pcs patent/utility model application as an inventor

• Establishment of the Product Development Department in Turkey & HK • Managing NPD projects; budget, time plan, documentation, the collaboration between parties • Managing all technical aspects of the NPD process from concept to market launch • Reviewing new product/projects from a technical aspect and make suggestions so that product is a success from quality, function and cost.

• Establishment of QA Department & labs in Turkey & HK • Audits & inspections (DUPRO, Final inspection, etc.) in Turkey/China/Europe • Product performance tests, life tests and approvals according to the EN/IEC standards and the requirements • Achievements; o Set-up testing Labs in Turkey and HK o New audit, inspection and testing documents with up-to-date content o Slashed FCR 17% by improving product testing and inspection methods

• Performance and life tests according to the EN/IEC standards and company requirements • Preparing FCR data of each product • Gathering exploded views, BoM lists of the products and upload them to the Diva and ERP systems • Preparing all necessary technical documentation to Customer Care Dept. • Product training for Sales, Marketing, Customer Care & Call Centre teams

Calibration, preventative maintenance, repair of hi-tech “Roche Diagnostics” and “Beckman Coulter” devices contain robotics, pneumatics and electronics. Experienced in; biochemical, hormone, urine, and blood gases devices.

Image processing

Telecommunication and control engineering