Eom Ji

• Directed development of integrated marketing campaigns for flagship models and defined strategies for programs to drive double-digit profit increase • Defined and implemented product requirements, business plans, and marketing strategies for products launched globally • Coordinated large cross-functional teams to drive new offerings to market, communicate value propositions and support products throughout the product life cycle

•Developed social media marketing strategy for major client using YouTube, contributing to 4% vertical revenue growth in the 3rd quarter •Improved marketing ROI analysis model by forecasting clients’ marketing spend to maximize their investment with Google Advertising products •Conducted market research focused on measuring the impact of online marketing to offline conversions in the consumer electronics purchasing process

•Developed new partnership with Giorgio Armani and led co-marketing initiatives to enhance brand preference, implemented by four global vendors and generated 45% revenue increase •Initiated new brand targeting young consumers through social media; increased brand awareness among youth by more than 145% in Europe and Asia •Constructed value-based pricing model by analyzing cost and revenue structure of existing product lines which saved $7.8M per year

•Produced standardized product and service portfolio map to provide mission-critical support for internal consultants •Developed five year corporate vision that defined SDS’s competitive differentiators and projected growth requirements, achieved increase of 31% operating profit next year •Generated IT Service Quarterly providing authoritative IT insight for 7000+ employees and clients

• Evaluated clients’ financial objectives and analyzed asset allocation policy for $300M assets • Researched and evaluated instruments to implement portfolio strategy for high net-worth individuals

Business Administration