Eric Görtler

• Maintain & grow sales within existing countries of distribution • Generate new business opportunities & build long-term relationships with global distribution partners • Work collaboratively with Marketing-, Innovation-, Market Insights-, Supply Chain-, Finance department & international distribution partners on customized sales strategy per country of distribution, commercial agreements, P&L, price strategy, marketing tools, product trends, market-, competitor- & consumer analysis

• Management of the best-selling spirits portfolio in the Middle-East as team lead • Markets: United Arab Emirates, Oman, Sri Lanka, Maldives, Seychelles, Tanzania, Zanzibar, Ethiopia • Team of 4 | >15 brands | >170k 9l cs / year | Price entry to ultra premium brands • Key brands: Bacardi, Bombay Sapphire, Grey Goose, Patrón, Dewar’s, William Lawson’s, Martini, Breezer

• Management of the Pernod Ricard brand portfolio in Dubai (>30k 9l cs / year) as team lead • Key brands: Chivas Regal, Absolut, Jameson, Havana Club, Beefeater, Jacob’s Creek Wines

• Management of Germany's & Austria's best-selling vodka portfolio as team lead • Team of 5 | >450k 9l cs / year | Private label to super premium brands • Vodka brands: Russian Standard, Parliament, Green Mark, Zubrowka, Kauffman, Yamskaya

• Management of Germany's & Austria's best-selling vodka portfolio as Brand Manager • Team of 5 | >450k 9l cs / year | Private label to super premium brands • Vodka brands: Russian Standard, Parliament, Green Mark, Zubrowka, Kauffman, Yamskaya

• Key tasks: Develop, manage and measure success of all marketing and sales strategies / activities for “SIERRA Tequila“, non-alcoholic lemonade “Paloma“ and other spirit brands | >250k 9l cs / year • Biggest success: Launch of the non-alcoholic trend beverage “Paloma Lemonade” in international markets

• Management of the emerging brands “Glacéau vitaminwater“ and “ZICO coconut water“ • Planning, implementation and success control of marketing campaigns, develop new strategic brand positioning, identify and exploit opportunities for new business, collaboration with dedicated Sales Team and Senior Brand Manager • Biggest success: Development of a new marketing strategy to reposition “Glacéau vitaminwater

• Planning, implementation and success control of marketing activities (BTL) for product launches in the Australian retail market for “Lindt Chocolate“, “Kellogg´s“ and “LG Electronics“ • Biggest success: Implementation of the “NICE TO SWEET YOU“ (Lindt Chocolate) promotion across Australia

• Marketing communications, marketing controlling, corporate communications and social media • Major marketing campaigns: UEFA EURO 2012, Coca-Cola Christmas 2012, Share a Coke 2013 • Master thesis about the optimization of the success control of an international marketing campaign

• Marketing Communications and Marketing Controlling for “Samsung Electronics” (TV sets & white goods)

• Marketing communications, marketing strategy as well as exhibition, conference- and event management • Bachelor thesis: Development of a marketing concept to reposition the organization

• Writing newspaper articles with publication in the magazine "Elbgeflüster" as well as creating photo stories

• Planning, realization and success control of various incentive events (e.g. Audi AG)

• Planning, realization and success control of the official press conference on occasion of the “World Showdance Championships” in November 2009 • The press conference was held in German and English • The IDO operates worldwide and has more than 250,000 members in over 90 countries

Public relations for the "University of Applied Sciences Mittweida" on occasion of “The day of Saxony” in September 2009. Concept creation, operation scheduling and realization of the project. The event had more than 250,000 visitors.

Strategic Marketing Planning | Advanced Leadership and Management Principles

Focus areas: Business Management | International Marketing | Marketing Communications | Strategic & operative Marketing Planning | Brand Management

Focus areas: Business Economics | Project Management | Online Marketing | Public Relations | Cross Media | Media Management