Eric Tsai

Developed and executed brand strategies including website design, copywriting, search engine optimization and corporate blog. Built and positioned channel program to recruit business-to-business (B2B) partners and developed corporate intranet with Microsoft SharePoint. Designed and wrote press releases, white papers, brochures, sales content, and newsletters.

Visual Duration is a full-service creative consultancy providing brand strategies for businesses. We focus on helping innovative companies in strengthening their brand perception and to create cutting edge user experience that aligns with their business objectives. We provide brand identity development, marketing strategies, visual design and collateral creation.

Define, develop, and execute comprehensive branding strategies encompassing integrated marketing initiatives designed to penetrate and grow targeted market. Function as a product brand advocate by being a competitive expert, conduit of information, and source of sales ideas to generate revenue growth strategies. Communicate and interact with cross-functional team to coordinate overall marketing effort in accordance with corporate goals set by Board of Directors and majority shareholders.

As the President, provide leadership and direction to guide the entire global operations and ensure congruence with objectives including meeting revenue goals and increasing brand value. Build, manage and motivate international team to achieve business objectives. Responsible for product development and relationship-building with global manufacturers and distributors at key sites in China, Hong Kong, Taiwan, Belgium, UK, Germany, Austria, and Pakistan.

Develop and implement branding and marketing strategies for varies clients. Responsible for corporate identity, interactive websites, print collateral,s direct-mail campaigns, and merchandising design. Facilitate direct support to clients on business development and improvise market analyses.

Digital arts and design