Erik Sanchez Derma

- Creation of the Amazon trade shopper marketing strategy in coordination with sales, category managers, marketing, trade shopper. - Coordination, implementation and optimization of national and customer-specific campaigns at Amazon, including sales events. - Management of Amazon advertisement activities including local agency management, continuous process optimization and tool development together with the media team. - Creation and optimization of e-commerce analyzes for performance tracking.

• Creation, management, and centralization of online-content in e-commerce platforms for the European market. Focus on Amazon for the Spanish, British and German market. • Monitoring, development, and implementation of B2C strategies in the area of customer behavior and online marketing for e-commerce. • Continuous process harmonization and e-trade analytics know-how sharing with relevant European markets and key – departments.

Specialization in the establishment of modern production and marketing processes from market and product development analysis to after sales services, Final Note 2.1. Master thesis : Product development via end customers in the consumer electronics goods industry (Final Score 1.3/4)

Bachelor degree in electromechanical engineering with minor in advance manufacturing Final score 86.49/100. Note equivalent in Germany 2.0