Valentin von Vacano

Driving the transformation of global marketing capabilities from brand execution toward measurable commercial growth. - Built a digital-first marketing operating model connecting brand, demand generation, sales enablement, and AI capabilities. - Established scalable marketing systems, governance frameworks and workflows across global teams. - Enabled business growth through data-driven marketing initiatives, customer engagement and pipeline-focused activities. - Partnered with business leaders to align

Built global brand governance and operating models enabling consistent execution across markets, businesses, and digital channels. - Established global brand governance and integrated marketing structures - Coordinated international sales and marketing teams across multiple markets - Implemented ROI‑driven budget management and brand performance measurement - Strengthened brand positioning and customer engagement across digital and offline channels

Supported strategic communication and digital transformation initiatives within the Mercedes-Benz global mobility ecosystem. - Connected communication, technology and customer experience topics across international stakeholders. - Developed structured marketing processes and performance frameworks. - Supported premium brand positioning in a highly competitive mobility environment.

- Supported strategic marketing decisions through insights and analytics - Developed agile marketing processes and digital workflows - Strengthened collaboration between product, technology, and marketing teams

Combining premium brand experience, creative technology, and industrial transformation. Supported international growth and strategic customer development initiatives for one of the world’s leading creative technology and content platforms. Worked across brand, partnerships, and commercial engagement topics with a focus on helping organizations modernize content operations, accelerate digital activation, and scale global creative ecosystems. - Enterprise customer engagement - Strategic partnerships - Crea

- Supported European market development through market analysis and brand strategy - Collaborated with data, media, and social teams to implement integrated campaigns

Member of the leadership structure of the cooperative organization representing more than 50 companies - Established integrated marketing structures across the organization - Developed digital and offline marketing workflows for participating companies - Coordinated strategic initiatives between management and supervisory boards

Advised international brands and leading creative agencies on brand strategy, communication concepts, and campaign development. Clients and collaborations included major global brands and agencies in automotive, consumer goods, and media sectors. - Developed strategic brand concepts for international clients - Supported the development of global marketing campaigns - Aligned creative strategy with commercial and business objectives

Graduated with distinction, focused on strategy, strategic communication, corporate design, communication systems, and visual identity.