Ernesta Ursachi

As a Senior UX/UI Designer at Tchibo, I am responsible for the design and user experience of the Tchibo App. I lead and coordinate the design efforts within the team, actively contributing to the creation of designs and concepts while ensuring high-quality deliverables and a consistent user experience. I work closely with the Design System team to build and enhance the new Tchibo App Library, with a dedicated focus on accessibility to create inclusive digital experiences for all users.

As a UX Designer at XING, I contributed to data-informed design by preparing and analyzing A/B tests, integrating insights into product concepts to enhance user experience and optimize conversion metrics. I combined quantitative data and qualitative user research to ensure well-founded design decisions. Initially focusing on web UX design, I later assumed co-responsibility for the comprehensive redesign and reimagining of the new XING app, with a special focus on social interaction features.

In my role as a UX and concept consultant, I independently advised clients, actively developed concepts, and supported them throughout the entire implementation process. A key part of my work involved conducting detailed requirements analyses to precisely capture client needs and clearly structure and communicate the underlying challenges. My clients included renowned companies such as Melitta, Deutsche See, Tom Tailor, Rolly Toys and Dibbern.

During my internship at About You with the EDITED label, I designed prototypes and wireframes, collaborating closely with the visual design team to bring concepts to life. I performed benchmarking analyses and coordinated A/B testing with an external agency, gaining insights into user behavior. This experience also introduced me to agile working methods, strengthening my skills in iterative and collaborative product development.

I designed and illustrated my own linen fashion collection, which I independently marketed and sold to customers. I managed the entire process from creative design through to production. In addition, I organized fashion shows to effectively showcase the collection and strengthen customer engagement.

During my internship at an agency, I worked as an assistant on project work with major clients, contributing to design processes and conceptual development. I supported the preparation of requirements analyses. Major clients included: Abbott Deutschland GmbH & Co.KG Ford Motor Company Die Bundeszentrale für gesundheitliche Aufklärung (BZgA)

As a volunteer at Mädchenhaus Kiel, I planned and organized festivals and major events, supported communication by translating from Lithuanian or Russian into German for girls without German language skills, and took care of procuring essentials such as food, personal care products or clothing. Additionally, I designed information boards and window displays for the facility.

During my internship at the TV channel Sat.1, I contributed to the editorial work of the regional news magazine 17:30 Live. My responsibilities included planning and conceptualizing reports, conducting research, preparing and leading interviews, recording and editing segments, as well as writing short news reports.

Internship at fashion label SHISHA: Assisted in the design and development of winter and summer collections, including creating concepts and drafts, preparing layouts for production in Portugal, developing print templates, and supporting fashion photoshoots.

Design, Journalismus, Marketing, AV Produktion