Esraa Abdu

- Independently manage end-to-end content production, from scripting and filming to editing and publishing. - Create educational and lifestyle content, building an Instagram audience of 11.9K followers and generating 501.7K total views.

- Managed digital content workflows across multiple client accounts, coordinating copy, design, feedback, approvals, and final delivery. - Coordinated account managers, copywriters, designers, and creative leads; maintained content calendars, production schedules, and approval workflows in monday.com. - Resolved workflow bottlenecks and resourcing issues; tracked deadlines and reviewed deliverables for quality, brand consistency, and alignment with client requirements.

Produced and coordinated live and pre-recorded TV programs for national broadcast. Oversee the full production cycle for TV & digital shows (pre-production, production, post-production). Supervise day-to-day production operations and ensure high production standards. Act as the main point of contact between creative, production, and external teams. Build and maintain a strong network of trusted directors, DOPs, editors, writers, designers, and crew. Manage contracts, scopes, and deliverables for all product

- Coordinated student placements across editorial and production departments, liaising with AUC representatives and MBC teams. - Trained interns in newsroom workflows, television production, and editorial coordination; guided practical assignments and provided structured feedback and final assessments.

Master of Arts – Expanded Media Hochschule Darmstadt (h_da) | Apr 2026 – Present Exploring the intersection of storytelling, technology, and human experience. Working on AI-powered media production, immersive narratives, and interactive formats that push beyond traditional content. Bridging journa

Academic focus: digital storytelling, interactive experiences, audience engagement, immersive media and AI-assisted journalism.