Mag. Eva Maria Schmidt

Ich helfe Unternehmen durch effektives Omnichannel Marketing ihre Ziele zu erreichen und die Kommunikation mit Kunden lebendig und relevant zu gestalten. Selligent Marketing Cloud ist eine leistungsfähige B2C-Datenplattform für Marketing-Automatisierung. Nach dem Motto „Maximize every Moment“ bieten wir anspruchsvollen Relationship-Marketern sämtliche Tools für nachhaltige Kundenbeziehungen.

- Conception & content management of Pearson Edexcel International Catalogue 2020 - Development and creation of email marketing campaigns for selected IB titles - Concept, design and delivery of marketing collateral for Hodder Education Singapore

Brand development and campaign management for international publishing, including titles for Cambridge International, the IB, Singapore and Caribbean curricula. This strategic position involved developing tailored global and local marketing and communication strategies, monitoring market trends and managing budgets of about £350k.

- Planned and executed integrated marketing campaigns across key international markets and all areas of the marketing mix - Produced global and regional marketing collateral for focus regions such as the Caribbean and the Middle East - Acted as bridge between publishers, editorial and sales teams; ensured that sales and marketing campaigns are fully joined up - Planned, forecast, allocated and controlled budget

- Created and executed global and regional marketing plans for Collins ELT - Established and project managed ELT exhibition calendar and author talks - Developed customer database and segmented mailing and e-mailing lists - Line-managed interns - Executed product training

Promoted online learning platform to English Language Teaching institutions across western Europe; initiated, advanced and closed contract negotiations. This included delivering product presentations and workshops to prospective customers in German and English. Produced and translated training materials, including manuals and videos.

English Literature, Linguistics and Translation; Magisterarbeit on Virginia Woolf's Short Stories;