Eva Buchroithner

- Responsible for creating and implementing the digital strategy for Brightwater’s campaigns. This includes social media marketing (Facebook), Search Engine Marketing (Google AdWords) and landing pages. - Responsible for managing advertising in consultation with an advertising agency and maintaining brand guidelines - Project managed the implementation of website developments - Developing data-driven insights (Google Analytics, Google Tag Manager, Hotjar) for campaign development.

Social media and CMS management

- Manage the launch promotion & direction of the App marketing & service activities - Leading process to establish goals for App marketing and design reporting to measure progress against goals. Determine near term and long term customer metrics. - Monitor, manage and improve the company's product image, market data, and information - Launch Strategy Campaign Management - Project Management - Social Media Marketing - Mobile marketing management

- Holistic marketing and communication advice for customers - Conception and worldwide implementation of marketing campaigns and appropriate communication tools - Independent project management (web, mobile, offline and online marketing campaigns, print, performance measurement) - Social media marketing as part of campaigns support - Control of internal and external service providers

- Supported organisation of events - Supported the development of a new marketing strategy for Vanish - Developed a cross-media marketing campaign, which involved social media, upgrading of the brand website and a TV commercial - Carried out store checks - Completed competitor analysis and provided suggestions for improvements for Vanish - Worked cross-functionally with the sales and R&D team, as well as external agencies

- Worked closely with the product marketing team - Coordinated a direct mailing campaign in cooperation with FC Bayern Munich - Led an augmented reality campaign for print and social media - Created a newsletter for customers - Collaborated with external digital and creative agencies

- Compiled annual business report - Conducted competitor analysis - Supported an employer branding project

- Executing monthly financial business report

- Conducted market research

Marketing Management, Human Capital, Finance

Marketing, IT, Geschäftsprozessmanagment, Management, Finance