Evelyne Kunz

Project Lead in the implementation of a new marketing automation software and different interfaces Developing and executing of lead generation strategies, processes and technical workflows Design, execute and analyze of multi-channel campaigns to ensure personalized experience at every interaction and to improve the customer journey Guiding and training of internal teams to improve marketing and sales processes and to drive speed and efficiency in systems

Planning and implementation of online campaigns Maintenance, development and support of the Online Advertising platforms of Zürich Tourismus, incl. controlling, reporting and quality assurance Support of E-Shop Planning and implementation of SEA and SEO measures

Project management of on-/offline marketing and communication projects Development and implementation of online marketing solutions and traffic strategies Dealing with marketing requests and performance of pitches and presentations

Support of marketing concepts and presentations Support for web analytics and search engine optimization Support and development of website and social media channels Collaboration in the drafting and implementation of online and offline communication measures

• Dealing with enquiries, enrolments and complaints • Administrative and managerial support • Preparation of marketing and media plans • Communication with national and foreign agencies • Room allocation of participants • Coordination and communication with course centre departments (kitchen, housekeeping, duties)

• Dealing with customer enquiries • Client Desk • Planning of advertising campaigns • Managing of advertisements