Evgeny Shabash

Product strategy and roadmap development. Maintenance brand integrity, Brand KPIs Establishment and its control; data collection of customer demands, trends and market needs; Development new ideas based on market research; Marketing budget management, pricing; Development e-commerce channel strategy; Digital management. Planning strong and creative advertising campaigns; Communication strategy maintaining. Media planning; Development marketing strategy (360); promotion activities (4P); HR management

• Brand communication strategy implementation and development, including promotion and development program; • Formation and implementation new product launch plans; • New vehicles program adaptation for local market: mix and entity analysis; • Close collaboration with R&D center to enhance localization process for given vehicles;