Ewelina Polińska-Nadra

Innovative brand strategist and product leader with a passion for food, innovation, and unlocking human potential. Proven track record of driving brand success across diverse markets. Known for leading and developing high-performing teams, inspiring growth, and helping individuals discover their strengths. Combines strategic vision with creativity and empathy to build impactful, humancentered solutions. Purpose-driven,

Build business strategy (P&L, portfolio management, pricing & promo policy) for sparkling range products. Leading process of new product line development (sparkling flavored water, 6 SKU) – consumer needs, product concept, formula, manufacturing and packaging, channels activation plans, implementation on the market. Establish brand market position by leading communication to target group based on innovation touch points, focus on digital and shopper activations.

Co-leadership in the biggest communication activation in 20012 (,,On nature side”) strengthening market leader position in Poland –preparation and execution independent digital communication. Elaboration of new product format based on shopper and consumer insight studies with implementation to the market to fulfill new consumption occasions and reaching new target group plan (comprehensive research, packaging and concept management).Coordinating market research projects to identify consumer & shopper needs.

Monitoring sales and market shares development and competitive situation on the market to manage suitable activities. Implementation of existing brand strategy (packaging and budget management, trade activation monitoring).

Grow value, profit and market share by active sale and building relationships with customers. Competition activities monitoring (quantitative & qualitative market analysis, financial reports).

Sales and Marketing

Sales and Marketing

Cosmetology