Ewelina Polińska-Nadra

Grow value and market share by leading global brand strategies adaptation to local environment that corresponds with new consumer group, prepare local digital communication based on big idea. belVita market shares increase on yearly basis in Total Poland through flawless execution of annual brand plans and marketing projects in all channels. Successful launch of new product line in brand portfolio supported by national promotion. Management and development of one direct report (Junior Brand Manager).

Build business strategy (P&L, portfolio management, pricing & promo policy) for sparkling range products. Leading process of new product line development (sparkling flavored water, 6 SKU) – consumer needs, product concept, formula, manufacturing and packaging, channels activation plans, implementation on the market. Establish brand market position by leading communication to target group based on innovation touch points, focus on digital and shopper activations.

Co-leadership in the biggest communication activation in 20012 (,,On nature side”) strengthening market leader position in Poland –preparation and execution independent digital communication. Elaboration of new product format based on shopper and consumer insight studies with implementation to the market to fulfill new consumption occasions and reaching new target group plan (comprehensive research, packaging and concept management).Coordinating market research projects to identify consumer & shopper needs.

Monitoring sales and market shares development and competitive situation on the market to manage suitable activities. Implementation of existing brand strategy (packaging and budget management, trade activation monitoring).

Grow value, profit and market share by active sale and building relationships with customers. Competition activities monitoring (quantitative & qualitative market analysis, financial reports).

Sales and Marketing

Sales and Marketing

Cosmetology