Ewelina Polińska-Nadra

Leading the development and execution of a global plant-based product portfolio, I drive innovation strategies, end-to-end product excellence, and high-performing team leadership to accelerate consumer adoption and sustainable business growth.

Driving the development of a sustainable, vegan product portfolio by shaping long-term innovation strategies, leading cross-channel product success, and delivering consumer-centric plant-based innovations.

Strengthening the Innovation pipeline for the Group to support in building a meaningful place for the company in the future. Lead the development and testing of an agile end-to-end innovation process that encourages bold thinking and fast execution.

Lead and execute the Innovation pipeline for the German Iconic brand - Leibniz. Strengthened brand positioning by launching its first,, better for me" product- Leibniz Fruits.

Strengthening Active brand position on the market through innovation within pipeline and excellence in execution. Hold accountability for strengthening brand position and implement strategic plans to maximize brand potential. Build robust relationship with Global Marketing team to deliver the excellent results.

Oversee product development and marketing, new product and programme strategy and execution this breakfast business brand. Lead, guide and support a Junior Brand Manager. Transformed global product strategies to meet local market requirements; triggered an increase in market share. Revamped digital communications, enhanced ATL and BTL communications. Successfully delivered brand plans, achieved challenging targets, increased market share throughout Poland.

Build business strategy (P&L, portfolio management, pricing & promo policy) for sparkling range products. Leading process of new product line development (sparkling flavored water, 6 SKU) – consumer needs, product concept, formula, manufacturing and packaging, channels activation plans, implementation on the market. Establish brand market position by leading communication to target group based on innovation touch points, focus on digital and shopper activations.

Reviewed shopper and consumer insight, in line with brand and marketing strategy to attain the targeted group plan for the plain water range. Entrusted with the joint leadership of the largest communication activation in 2012 - On Nature Side - boosted market position in Poland. Successfully devised and executed independent digital communication based on big idea. Tirelessly directed market research projects to identify and meet consumer requirements.

Provided oversight across sales and market share development initiatives, considered market developments to enable effective business decision-making. Introduced existing brand strategy, ensured successful delivery of packaging and budget management, and trade activation monitoring.

Drove competition activities to examine quantitative and qualitative market analysis, and financial reports. Oversaw sales for all pharmaceutical and cosmetic ingredients. Strived to meet targets and objectives without compromising levels of service. Expanded value, profit and market share, formed strong relationships with customers, balanced a tenacious approach with outstanding levels of service to secure new sales.

Sales and Marketing

Sales and Marketing

Cosmetology