Rafael Covarrubias Sieber

German Producer of household products €100 Mio turnover • Strategic Marketing, new positioning & corporate identity - Brand architecture, corporate design & communication - Digitization (new websites, newsletters) - New B2B businesses initiated in Asia and LA (approx. €1 million) • Leading Distribution of cosmetics and other branded goods - SODALIS Group brands listed in over 5.000 stores and achieved a turnover of approx. €2,5 million in 2 years - Marketing budget incl. advertising (approx. €150k)

Responsible for the branded business of Spotless Group in DACH Private Equity - European manufacturer. Household products €280 Mio turnover • Management of the DACH Business for Insect Control and Household / Laundry Care • 10 pts. Market share increased with insect repellents • Profitability in household increased by 20% • Definition of the strategic business and marketing plan • P&L responsibility (Budget €200k) • Leadership of a Key Account Manager • Integration with Henkel (acquisition in 2014)

Market leader in consumer goods in Chile €200 Mio turnover • Leader for floor and home cleaning categories ($30 MMUSD: half of the company business) • Project leader for the development and launch of a brand in Latin America - Market research, brand development, Go-to-Market, media, TV placement • Leadership of two product managers and cross-functional teams • Duplicated initial objective with $1,5 MMUSD annual sales • Promoted as Global Marketing Manager to define and guide global marketing strategies

Market leader in consumer good €40 Billion turnover • Responsible for NVP (AdeS, Maizena/Mondamin) • As of 2006 also TBB (Lipton, Club, Emblem) • Annual marketing plan, media plan, ATL and BTL activities, PR, 360 activation, TV commercials • Sales plan, price management, product development, global rollouts • Organization and implementation of events and fairs • AdeS market share and brand awareness doubled 2 years in a row • Local leader for “Conscious Choice” project in Chile together with the government

• Web page and services management; development of new projects and customer’s communications. • Presentations and training. Develop the web page as a communications and service channel to serve customers and clients (insurance agents). • Visits and registration were tripled, the offered services were fully corrected and new services were developed: On line pay and on line insurance emission. • Responsible for customer service in branch offices implementing attention systems and communication to consumer.

• Coordination between apple sales program to USA, production and shipping. • New customers and market development. Asian markets contacted, negotiated entry and maintain commercial relationship. • Key user in installation, and training of new ERP (QAD).

Investigación de Mercado I / Estadística Multivariante / Conducta del Consumidor / Marketing Estratégico / Investigación de Mercado II / Estrategia y Políticas de Precio / Dirección de Ventas / Retailing / Marketing de Servicios / Business to Business / Canales de Distribución / Innovación y Tecnolo

Liderazgo / Administración de empresas / Calculo / Marketing / Contabilidad / Macroeconomía / Microeconomía / Comportamiento Organizacional / Gestion de Recursos Humanos / Finanzas / Teoría de Juegos / Estadisticas / Estrategia / Talleres de Negocios