Eya Gharbi

- Identify, understand, and integrate clients' acquisition goals - Assist in defining SEA strategies that align with clients' objectives - Set up campaign structures to support the dedicated consultant - Manage search marketing investments primarily on Google and Bing, focusing on the French market but also internationally - Optimize advertising campaign performance - Analyze results and adjust strategies accordingly - Prepare, forecast, and implement strategies across paid channels

- Coordinating commercial operations for SEA campaigns and implementing new campaigns, including writing ads and extensions, and managing campaigns for the Belgian and Swiss markets. - Monitoring and analyzing campaign results and performance indicators against defined objectives. - Managing the affiliate program to enhance reach and engagement. - Conducting benchmarking to assess competitive positioning. - Optimizing product feeds for better visibility and performance.

- Training a group of five individuals in digital marketing fundamentals in English. - Guiding participants in their learning journey and providing support as they navigated the course material. - Evaluating participants' progress to ensure a solid understanding of digital marketing concepts.

- Managing the Facebook and Instagram pages for both brands, ensuring a consistent brand voice and aesthetic across platforms - Developing a comprehensive social media publication schedule to strategically plan content releases and maximize reach - Analyzing performance indicators for social media posts to assess engagement, reach, and overall effectiveness, making data-driven adjustments as necessary

- Creating the brand's social media presence across various platforms to enhance visibility and engagement - Preparing a comprehensive editorial calendar to plan and schedule content effectively, ensuring a consistent brand message - Conducting benchmarking to analyze competitor strategies and identify best practices within the luxury concierge industry - Performing weekly and monthly reporting to track performance metrics, providing insights and recommendations for ongoing strategy optimization