Patrick Flury

Paid Search Manager NA & Europe I manage the digital paid efforts across multiple brands and countries with a monthly ad spend of about $100k, driving strategy and execution for Google Ads, Bing Ads, and other paid media channels. Key Achievements: - Spearheaded the development of scalable processes for the paid digital team. - Delivered measurable results (CAC, CPL, CPA). - Enhanced client engagement through actionable performance reporting. - Implementation of GA4 & GTM across 30+ websites

Paid Search Strategist | Multinational Scope I specialize in defining and executing Paid Search strategies across multiple countries and languages, driving measurable results through effective campaign optimization, keyword management, and stakeholder collaboration. With extensive experience managing 50 million-dollar media budget on Google and Bing across the U.S., Canada, and Mexico, I consistently deliver cost-efficient, high-impact campaigns. Key achievement: Lowest CPA among all paid media channels

Teaching workshops for Digital Marketers for topics like Google AdWords, Google Analytics, Performance Marketing and much more.

Paid Media: •Defining and managing paid media processes •Optimize paid media campaign & account performance •Responsibility for paid media budget •Defining paid media strategy •Analyze online traffic •Paid Media Reporting responsibility and delivering of keen insights SEO: •Define Keyword Strategy •Use tools like MOZ or SpyFu to explore SEO optimization and define Keyword Strategy & Content Improvement •Analyze online traffic •SEO Reporting responsibility and delivering of keen insights

Consulting for marketing strategy and creating a sustainable business plan

Ausarbeitung einiger Marketing Aktivitäten wie Promotionen, Ausarbeitung eines Marketing Plans für den Bereich Beflaggung (Studiumsarbeit bei der LSM), Ausarbeitung einer Strategie um den Kundenmehrwert zu steigern mit dem Ziel von stärkerer Kundenbindung • Kundenberatung im Bereich von Promotionsartikeln, Offerterstellung, Einkauf, Qualitätskontrolle bis hin zur Verrechnung des Auftrages • Zusammenarbeit mit diversen Kunden und Projekten und das Eruieren

10 week immersion in Content Marketing, SEM, SEO, Web Analytics, Social Media, Influencer Marketing.

Digital Marketing Strategies; SEO; SEM; Data Analytics, Interpretation, and Reporting; The Art & Science of Brand Storytelling, and Digital Analytics

Managing Marketing, Marketing Planning, Delivering Customer Value, Projectmanagement in Marketing

Marketing Essential, Market Research, Stakeholder Marketing, Assessing Marketing Environment