Fabian Lampert

- Business plan development - Setup of Business structure - Establishing online & market presence - Creating Brand identity - Management of all Marketing collateral - Client Liaison - Identification of market opportunities - Market Research & Analysis

Reported to the General Manager of Australia & New Zealand: - Development & Execution of annual marketing campaigns - Marketing support for account sales plans - Internal & External stakeholder management - Managing Advertising and promotional activities across various media channels - Marketing Budget Management and expenditure tracking - Development of POS materials - Market Research and Analysis - Liaising with UK head office - Event Management - Supporting annual retailer submissions

Reported to the National Sales Manager: - Evaluating global product portfolio, determining local market potential - Market Research & Analysis - Pricing & Costing - Liaising with support office in China and head office in the UK - Preparing and communicating production plans & budgets - Monitoring market & price trends across 15 categories - Suggesting and managing product range adaptations

- Up- and Cross Selling of Lufthansa and Partners' products - Customer Retention - Consultation in English & German - Increasing direct sales - Providing Customer Service (phone/email) - Assisting with coaching of co-workers - Conflict Management - Complying with aviation industry standards

Assisted in marketing research. Maintained marketing plan flowchart. Assisted in financial responsibilities. Assisted in media scheduling, proofing and trafficking of creative (Nova radio ad). Drafting and editing documentation. Assist with design and production of brochures

• Provide high level of customer service • Resolve customer questions related to orders, take orders as needed • Train, explain tasks, and assist in the solution of problems • Stocktaking and handling cash • Handling & preparing food • Opening & closing of store • Perform other allied duties as assigned by supervisor

Leitung des Schlussverkaufes wegen Geschäftsaufgabe. Verantwortlich für alle Werbemaßnahmen intern und extern (POS, Print, Below the line). Mitverantwortlich für 'store layout' und Warenbestandsaufnahme. Erstellung von Angeboten. Erreichen der vereinbarten Verkaufsziele und -ergebnisse. Führung und Motivation der Mitarbeiter. Analyse der Verkaufstätigkeit.

Mitwirkend bei Entwicklung von Werbeideen und Werbestrategien. Marktforschung und Datenanalyse. Administrative Unterstützung der Kreativ Abteilung. Umsetzung und Abwicklung von Werbeaktionen. Assistierend bei Preiskalkulationen, Erfassung der Kosten, Einholen von Angeboten und die Vergabe von Aufträgen.

Closely monitoring and analysing sales volumes, market share trends and competitive activity. Assisted in developing and executing promotional initiatives. Assisted with product management and cost reduction projects (product development, production planning, trade promotion, sales, market research)

Marketing Communication Product Innovation Management Global Marketing Market Research Buyer Behaviour