Fabiana Limena Coleoni

Understanding market needs and competition and defining an effective market plan for a portfolio worth $125 MM; Price management; Lead cross functional meetings to implement and follow up on marketing plans; Present market drivers, product pipeline and innovation projects in customer meetings and workshops; Propose and lead projects from conception to launching plan

Responsible for an account portfolio of $ 40 MM in revenue and for securing and accelerating growth in sales and profitability at key accounts in North America Built strong multi-functional account teams to effectively interface with customers and drive sales and margin growth; Lead technical innovation meetings to identify and develop growth projects with the R&D team Exceeded sales goals by 20% by regaining lost customer share through sound customer relationships and successful selling projects

Managed a diverse portfolio of accounts ~25MM, including family-run companies, corporate accounts and distributors; Effectively implemented the sales plans and quickly adapted to the country’s economic changes to achieve business results, maintaining sales results through price management and proper customer relationships; Identified growth opportunities through technical engagement with customer product development teams and expanded the business footprint in multiple accounts.