Fabio Schenone

Responsible for the budget, management, delivery and quality of all Online Marketing activities for the Italian Market (PPC, SEO, Social Media, Co-marketing, Price comparison, Display, Mobile and couponing) Collaboration with Corporate Online Marketing in the definition of KPI and European Online Marketing Strategy.

Responsible for the management of all Search Marketing activities for the Italian Market (Metro Group, Fila, Lufthansa, Sony, Dr Shar, Acquario di Genova)

Responsible for the direct management of the SEO Account Management function including coordination of account managers across LBi SEO Dept in Italy. Direct ownership of the ongoing development of quality, delivery of SEO products including staff training, development, continuous quality assessment and ongoing improvement of overall standards of SEO projects. (Directline, Yoox, Barilla, Indesit, Lavazza, CartaSi, CTS)

Responsible for the SEO and Web Analytics project in Costa Cruises Headquarter. Direct communication with all other country offices and coordination of web reporting and SEO development including user testing in the new B2C ecommerce platform.

Digital Brand developement. Developed brand strategy and statistics systems. Search engine optimization, Crm strategy. Web site UI and advertising revenue. Web site programming.

ccount manager for all the B2B websites and technical support for Costa Cruises White Label projects.

Web developer (Flash UI, database driven websites, mobile interaction) Project Manager and Web developer

Junion Sistem Administrator and Company webmaster ( www.bsc.it ) Collaboration with Dartway Interactive Agency in the production of : www.dartway.com ,www.ceresbeer.com