Fatih Kaan Kihtir

• Conducted market research on potential customers segments in Saudi Arabia. • Designed user-personas on expected users, with focus on youths expectations from a payment app. • Reported on potential UX needs of customers, with their age, technical knowledge and ease of use in mind. • Created user stories for marketing team, portraying the daily needs and wants to solve with the application. • Defined useful functions to be implemented for payment app to increase customer retention.

• Benchmarked daily interest rates of competition and Akbank. • Generated fiscal report on customer product usage. • Planned campaign visuals for paid military service credit loans. • Followed up on existing campaigns with third party websites and reported on fixes as needed. • Updated interest rates every day for whole firm. • Assisted supervisors on day-to-day banking activities such as customer problems, system problems and documentation problems.