Fernando Licona Lases

Research and conceptualization of user experience requirements. Develop UX solutions through wireframes, graphic designs, and prototypes. Design and testing UI elements for the right implementation of tailored experiences for digital users.

Project Management identifying and executing areas of improvement through marketing research to develop ideal strategies in order to meet organization goals.

Management of social media according to budget, and performance analysis report of marketing campaigns. Adaptation of strategies to the latest trends and technologies affecting the industry to impact the target audience.

Coordination of marketing projects, brand awareness, and positioning. Development and management b2b’s advertising campaigns and supporting sales through lead generation.

MBA degree by EU Business School (Munich, Germany) and specialization in Design Management certified by University of Roehampton (London, England) for having obtained merit on dissertation: "Determinants of purchase intention of luxury goods in emergent markets".

Degree by Monterrey Institute of Technology and Higher Education (Querétaro, México) for having obtained satisfactory performance on Marketing CENEVAL and International Management certificate by Zagreb School of Economics and Management (Croatia).