Floor Martens

• Finding leads and converting potential clients • Research like customer journey, buyer persona, competitive and media landscape • Representing the company at exhibitions and in webinars • Managing contracts with external partners

Projects among others: • Delivered European landscape research for a platform for elderly - Peggi • Reached 100.000 potential European leadership training participants - Ten Directions • Conducted 30 interviews and comprehensive user test - Part-up • Delivered innovative education policy and strategy - University of Applied Sciences Utrecht

• Researched the UK market • Created buyer persona, competitive and media landscape • Represented the company at exhibitions and in webinars • Managed contracts with external partners

• Researched customer journey, buyer persona, competitive and media landscape • Created PR material like blogs/videos/newsletters in magazines, on websites and social media • Represented the company at exhibitions and in webinars • Managed contracts with external partners • Found leads and converted potential clients

• Researched the use of assistive technology for social care

• Converted 500 tech startup founders from 50 countries to platform members • Researched the challenges and needs of 100 startup and scaleup CEO’s

• Converted 40 leadership coaches and consultants from 15 countries to platform members • Managed strategic partnerships leading to a bigger outreach of our platform

• Organised live-streamed events at 4 different locations in Germany for 1000 people • Accelerated our outreach through the use of social media and Google AdWords

• Advised a municipality on how to move from an internal to an external organisational focus • Built a community and raised funds for a social enterprise

• Advised government departments on digital transformation • Executed an event for 500 government officers • Researched the effects of digitalisation on collaboration and social cohesion • Initiated a government-wide web2.0 pool leading to 100 internal trainers

• Established policy on the social innovation initiative • Advised applicants of European Social Fund projects • Organised events for 300 potential subsidy applicants • Trained 100 government officers in effective use of social media

• Researched governmental innovation and the future of work • Blogged about social innovation

• Implemented a communication strategy for students and staff • Organised information sessions for students and staff

• Organised the Municipality Days for the Ministry of Social Affairs and Employment in 2006 and 2007

• Handled legal complaints • Created educational material about discrimination legislation