Florence Teeuw

Key Account Manager, responsible for DIY stores in Germany with a Category Management background.

Category Manager for consumer adhesives in the channels Food, stationery, drugstore and eCommerce

I am managing the promotional business for Discounters in the food-channel. Creating (new) promotions as well as the internal set-up, from article and artwork creation etc to the final delivery. Next to this I am also responsible for the private label portfolio and private label tenders for consumer adhesives business within Germany. Including portfolio management and new tender offers incl. the calculations. Main product categories are sealants, grab adhesives and small consumer household glues.

Responsibility for the above consumer adhesive categories on a local Level (DE). Implementing the international strategy locally and adapting it to develop the local market. Creating concepts together with local trade to succefully drive NPIs. Developing BTL communication to support existing portfolios and NPIs. Budget responsibility.

Responsibility for the several consumer adhesive categories for the Western European Region.

I am responsible for the DIY part of the category sealants worldwide. I have budget responsibility, cooperate with agencies for below and above the line promotions and I am responsible for innovation development within the category. Next to this I am managing several cost of goods projects as well as new product launches worldwide.

I am managing various projects from new product introductions to harmonization projects and from cost-of-goods to rebranding projects.

After acieveing my BBA degree in July 2010, I returned to Henkel and started my career as a Junior Brand Manager for the category sealants. My responsibilities are mainly Cost reduction projects, Harmonization projects and Rebranding projects. Next to this I support countries worldwide with their marketing activities and questions.

During this internship I have written my bachelor thesis at Henkel AG & C0. KGaA, Düsseldorf, in combination with a six months internship in which I supported both categories as Assistent. The theme of my bachelor thesis was an international relaunch of a product under the brand Tangit in the category Piping.

During my internship at Henkel I have worked on various projects, the biggest project was a cost and product line reducing project.I have also cooperated on the creation of an international catalogue for the brand Tangit.

International Financial Accounting, Grundlagen des Jahresabschlusses, Marktforschung, Bankmanagement, Planung und Organisation, Internationale Handels- und Währungsordnung, Organisation des Personalmanagements, Investitionstheorie, Prozessmanagement in Dienstleistungs- und Handelsunternehmen