Eliška Koubková

• Manage distributor marketing strategy, commercial planning and marketing investments across 10 international markets spanning Europe, Canada and Latin America • Oversee marketing investments exceeding $600K annually across markets representing more than $11M annual revenue • Developed a global product messaging and KOL toolkit adopted across distributor markets, influencer collaborations and internal teams • Established a more collaborative distributor planning and approval process, significantly impro

• Managed strategic partnerships and annual business planning for international pet care manufacturers including JRS (Cat's Best, Chipsi), Schesir and Mera • Led the end-to-end relaunch of Schesir's core portfolio involving 100+ SKUs, coordinating assortment migration, product setup, performance tracking and marketing activation • Secured approximately €210K additional supplier marketing investment through commercial negotiations and strategic planning • Developed and executed a €1.2M Cat's Best TV campa

• Supported end-to-end launch execution for major innovation and seasonal portfolio projects, including Air Wick 24/7 Active Fresh and the 2023 Christmas portfolio • Coordinated innovation approval processes, portfolio planning, retail listings, key visual development and launch readiness • Coordinated a fully integrated 360° campaign across media, trade marketing, influencer marketing, PR, sampling and retail activation • Contributed to campaign performance delivering +3pp brand awareness, +18% sell-out

• Conducted market research, analysis and performance reporting to support brand strategy and commercial decision-making • Assisted in product launches, trade marketing activities and consumer communication initiatives across Czech and Slovak markets • Supported collaboration between marketing, sales and external agencies

• Supported financial planning and controlling activities, including cash flow forecasting, cost evaluation and project performance tracking • Assisted with invoice processing, financial reporting and accounting administration across multiple business stakeholders • Monitored accounts receivable and payable balances, contributing to financial analysis and operational decision-making • Collaborated with shareholders, developers and internal teams to support budgeting and business reporting processes

Supported trade marketing execution across major retail partners in Czech Republic, Slovakia and Hungary, including grocery, traditional trade and e-commerce channels. • Coordinated seasonal activations and trade marketing campaigns across major grocery, traditional trade and e-commerce retailers in Czech Republic, Slovakia and Hungary • Managed trade marketing materials, campaign planning and execution to support category growth and retailer sell-out performance • Assumed significant responsibilities fo

Managed execution of marketing activities across Lindt's owned channels, including branded retail stores and e-commerce platforms in Czech Republic, Slovakia and Hungary. • Coordinated seasonal retail campaigns and in-store activations across Lindt's branded store network • Managed website content, product portfolio updates and promotional pricing for Lindt-owned e-commerce channels • Supported visual merchandising, POS implementation and execution of key seasonal campaigns including Christmas, Easter a

Exchange program through Erasmus+

Exchange program through Erasmus+