Florian Mayr

Significant CHANGE MGMT impact implementing technology (new PIM/DAM-software & automated photo/video processing suite as well as CULTURAL ANALYSIS techniques (Denison) in order to achieve high six-figure MEDIA SAVINGS – despite doubling media output – through coaching two units („team print“ vs. „team online“) into one interoperable MARKETING TASK FORCE (physical & operational) by launching a new international sales fair, boost social media and create a compelling in-house Re-Design.

5-digit out-of-home and RETAIL LISTINGS in EU/ASIA for a new own-brand range with 7-DIGIT SALES through early-adopter USPs (organic/vegan/compostable/climate neutral), backed by 80 AWARDS for innovation, taste and sustainability, generating millions in EARNED MEDIA, TOP TIER LICENSING with FC Bayern Munich, MINIONS, Die Maus, Transformers etc., while managing national/international press as COMPANY SPOKESPERSON and scaling a dynamic TEAM.

Building a communication ecosystem for diverse brands, tools, and functions in the digital content creation (DCC) industry mostly from American and Canadian software champions in video & SFX (Special Effects) industry. Driving company strategy, category management, and POS marketing for B2B/B2C in emerging EU markets. Cross-functional teams (marketing/sales/R&D) built a multimillion IT/DCC sales funnel enabling strong market entry of software & hardware into DACH & Eastern Europe.