Florian Windeler

Intelligent Mobility, new services, Mobility as a service, connected car

Responsible for Borgward brand strategy, product positioning, brand innovation and communication strategy. Guiding rapid product launch calendar of new vehicles in the Chinese market. Further actively supporting PR and governmental activities.

Recognizing the need for clean and healthy air in China, Squair offers a new solution to the market. With it's cutting edge Non Thermal Plasma (NTP) technology, air will will not only be cleaned, but sterilized from bacteria and viruses. Squair uses German technology, which was developed in cooperation with Dehne Filtertech. Bootstrapping the company from start-up phase to RMB 2 million in the first year. Opening sales channels, marketing activities, product design and production set-up.

Developing new Skoda brand strategy for Chinese market, product positioning strategies and communication platforms, CI execution projects and developing new CI/CD guidelines, as well as developing new mobility strategy for Skoda in China.

Business Development Manager for the automotive industry.

Below the line brand marketing with strong emphasis on sport sponsorship, e-mobility, motor-shows and related event management.

Working with the Management of Volkswagen Hong Kong on current Product Management Solutions, Retail Marketing and Event Marketing.

Supporting the MET Team with special focus on the automotive industry. Management templates, presentations, as well as industry and market analysis.

Management: - Consumer Driven Value Networks - Managing in the Creative Economy

Management

Marketing & Corporate Finance

Major: Marketing; Minor: Finance