Franz Rosenberger

Since August 2025, I have been supporting the Putzmeister Group as Lead UX Designer in the design and development of the operating software for their mobile concrete 3D printers. My tasks here are: • Design, develop and integrate new features for the operating software • Building and maintaining an external UI library for sustainable, fast and smart component use • User testing on the construction site: closely watching the machinists operating the control software on the tablet to identify flaws

Since 2011, I have been designing and developing UX for complex B2B SaaS applications and industrial software – always with a focus on usability, efficiency and the real needs of users. Over the years, I have specialised in the conception and design of software solutions used in B2B and industrial contexts – from complex B2B SaaS platforms to control and monitoring systems for machines. My approach is pragmatic: design should not be about itself, but about functionality.

As Senior UX Designer at Smartclip, I oversaw the further development of web-based tools for the ad server from 2021 to 2026 – a central platform for data protection-friendly, target group-specific video advertising on smart TVs, the web and mobile devices. My main areas of focus: • Conceptualization and design of applications • User research and validation through interviews and usability tests • Building an maintaining a Figma design system • Bridging the gap between design and development

Interaction Design, User Experience Design, User Interface Design, Graphic Design, general education in design, architecture and arts.

Interaction Design