Franziska Barnert
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Franziska Barnert
- Current 5 months, since Jan 2026
CMS, Senior Manager Marketing Technology Excellence
BSH Home Appliances Group - Munich
- Current 2 years and 1 month, since May 2024
CoE CRM&App, Global Data Expert Cross Innovation/Excellence & Strat. Owner OCO
BSH Home Appliances Group - Munich
- Current 5 years and 5 months, since Jan 2021
Founder of Brand "Chinchidorf"
Chinchidorf
Owner of brand "Chinchidorf"; Author and illustrator of children's books and comics; Knowledge transfer about chinchillas
- 1 year and 8 months, Sep 2022 - Apr 2024
Bosch, Global Senior Manager Digital Innovation & Digital Strategy
BSH Home Appliances Group - Munich
- 3 years and 1 month, Aug 2019 - Aug 2022
Home Connect, Global Digital Partner Manager & Product Owner Market Amazon Alexa
BSH Home Appliances Group - Munich
Leading Amazon Alexa Skills, Smart Reorders and project lead for digital Home Connect partnerships; Setting up roadmaps; Close cooperation with IT colleagues; Supporting communication department/s with joint marketing activities; Experiences in building up & scaling & deepening of digital partnerships in the energy field, recipe, smart home, replenishment and especially voice segment for all BSH brands and appliances
- 3 years and 7 months, Jan 2016 - Jul 2019
Bosch, Global Partner Manager & Business Opportunities
BSH Home Appliances Group - Munich
Managing the global market leader in the laundry and dish care area; Working on joint innovations and communication; Sampling expert in the factories; Global contact person for new product cooperation and innovations
- 5 months, Aug 2015 - Dec 2015
Bosch, Global Category, Refrigeration, Home Connect (master thesis)
BSH Home Appliances Group - Munich
- 3 months, May 2015 - Jul 2015
Division Refrigeration, Innovation Management (working student)
BSH Home Appliances – Giengen & Munich
- 5 months, Mar 2015 - Jul 2015
Customer Relationship Management, Customer Cards (master project)
Card & Finance Consulting GmbH - Nuremberg
- 2 months, Feb 2015 - Mar 2015
Global Product Management Consumer Electronic (working student)
WMF – Jettingen-Scheppach
- 3 months, Oct 2013 - Dec 2013
Division Laundry Care, Strategic Marketing Communication (bachelor thesis)
BSH Home Appliances Group – Munich
- 2 months, Aug 2013 - Sep 2013
Division Laundry Care, Strategic Marketing Communication (intern)
BSH Home Appliances Group - Munich
- 9 months, Oct 2012 - Jun 2013
Department Project Management - Prof. Dr. Dörrenberg (student assistant)
South Westphalia University of Applied Sciences – Soest
- 2 months, Aug 2012 - Sep 2012
Global Marketing Consumer Electronic (intern)
WMF – Jettingen-Scheppach
- 2 months, Jul 2010 - Aug 2010
Technology, Hydraulic Systems (intern)
Seal Concept GmbH – Augsburg
- 7 months, Sep 2009 - Mar 2010
Graphic Design (intern)
Heimat Werbeagentur GmbH – Berlin
- 2 months, Aug 2008 - Sep 2008
Photography (intern)
Werbefotografie Weiss GmbH – Augsburg
- 1 month, Aug 2007 - Aug 2007
Graphic Design (intern)
Schützsack&Uhl Werbeagentur GmbH – Augsburg
- 2 months, Jul 2006 - Aug 2006
Print Management (intern)
phg GmbH – Augsburg
Ausbildung von Franziska Barnert
- 3 months, Jul 2023 - Sep 2023
Disruptive Strategy
Harvard Business School Online
Aligning with Innovation and Disruption / Discovering Customer Jobs to be Done / Organizing for Innovation / Maintaining a Disruptive Scope / Managing the Strategy Development Process / Reflecting on Disruptive Strategy
- 2 months, Jul 2022 - Aug 2022
Course "Digital Business Models"
Lund University
- 3 months, Mar 2022 - May 2022
Specialization "Leading People and Teams" (5 courses)
University of Michigan
Inspiring and Motivating Individuals / Managing Talents / Influencing People / Leading Teams / Leading People and Teams Capstone
- 1 year and 6 months, Oct 2014 - Mar 2016
Marketing/Sales/Media
THI Business School - Ingolstadt
Brand Management, Consumer Behavior, E-Commerce, International Marketing, Services / Trade Marketing, Online Marketing, Market Research, Marketing Controlling, Mass Media, Product / Price Management, Social Media, Sales Management
- 3 years and 5 months, Sep 2010 - Jan 2014
Design and Project Management
South Westphalia University of Applied Sciences - Soest
Automotive Technology, Corporate Management, Design Technology / Management, Intercultural Management, Marketing, Materials and Surfaces, Mediation & Negotiation, Planning and Working Techniques, Product Design / Development / Management, Project Management, Rhetoric / Communication, Social Sciences
- 3 years, Sep 2006 - Aug 2009
Graphic Design
Academy U5 - Munich
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
French
A1-A2 (Grundkenntnisse)
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