Frédéric ROY

Head of the Business Unit Boselon and Fixelon in Europe. - Boselon: VCI films to protect all mechanical parts from rust during storage or transportation - Fixelon: thermal adhesive films. Fixelon is a heat plasticity film that can be used for fusioning different kind of materials

Member of the directors board Team management: marketing, communication, sales and IT Events Management: launch of the agency, industry 4.0 fair, innovation award

• Responsible for marketing and communication of the first drivers’ association in France • In charge of the sales network (10 sites), the development of the Club and the partnerships (Michelin, Avia, Dekra, Vinci…) • Management of a team of 25 people (business managers, sales manager, marketing team) • Development of customers B2C & B2B • Responsible of the digital marketing (websites and mobile applications)

• Cargo division : 1st Cargo division in the group • Member of the management team and management of 7 people: product managers/sales manager • Definition of the marketing mix of the Cargo/Automotive division (Agri-Market, Carriers, Public Works) • Responsibility for a product portfolio of more than 17000 references for the 400 salesreps of the division • Assignment as Key Account Manager

Sales and Marketing