Frederik Cilliers

The Emil regional teams are responsible for initiating and executing programmes of work that enables and supports Mercedes-Benz in their global transformation ideals. As creative director I manage the design team that oversees the campaign development and implementation across 19 European markets for Mercedes-Benz passenger cars, smart and AMG. Providing clear guidance to markets on how to adapt and present the brand is critical for overall brand integrity and building brand equity around the world.

I worked across multiple projects, internally and for their first-class and international customers. I was able to understand business strategies and translate them into strong and deliberate visual design. Clients included: Daimler, Bosch Global, Bosch Powertools, B/S/H, Philip Morris International.

Ogilvy & Mather is part of one of the largest marketing communications networks in the world. Frederik led the creative team in the creation of integrated campaigns for various clients from various industry sectors with an emphasis on being both creative and effective.

BBDO Worldwide is one of the world's leading agency networks. As a Senior Art Director, he brought excellence in brand management by offering innovative and efficient communications solutions.

The vision at OgilvyOne Worldwide is to make brands more valuable to customers, and customers more valuable to brands. With a focus on direct marketing, Fred was tasked with leading the design team and to implement this vision for their clients and brands.

8 Ink Media were a subsidiary of Media24 and ran 4 magazine titles: Real Simple, National Geographic Traveler, National Geographic Kids and Seventeen magazine. Fred was the responsible for the Art Direction, Design and production of these titles.

Strika conceptualizes, produces and commercializes engaging character based entertainment products and communications solutions. • Art directed and designed for magazine titles • Developed the internal and self-promotional marketing materials • Photographed and conceptualized a series of photo comics

Communication Design, Illustration, Web Design, Photography