Frederike Fey

Responsible for the largest strategic wholesale channel within adidas in the US. Key primary contact for sales directors and finance consultant for the sales organization with in-depth specialized financial knowledge and extensive knowledge of the Sporting Goods industry. Focusing on business partnership between finance and sales to maintain a healthy business, secure profitability and achieve ambitious sales and contribution targets. Direct interaction with key stakeholders within the organization .

Focused on the Wholesale Sporting Goods Channel in the US. Worked closely with the respective area directors as the main financial contact. Managed all aspects of the business to ensure profitability by analyzing and controlling all relevant KPI's. Lead and organized the implementation of an SAP and excel-based tool used to plan and forecast Operating Expenses for the entire US business (Retail & Wholesale). Conducted trainings and acted as the functional expert related to processes or system.

Appointed as the main finance point of contact for the sales director for East & West US. Focused on profitability of the wholesale sector in the US, implemented budgeting and forecasting for that area of the business. Worked cross-functionally with sales, finance and marketing in different locations in the US. Managed one Business Planner position.

Team lead for own retail controlling in Central Europe. Appointed as the main financial business consultant for the retail organization. Responsible for transparency of business results, processes and strategy. Managed team that was responsible for controlling and planning of all relevant KPI's as well as calculation of business cases for new retail stores. Budget/Actual comparison as well as order-book analysis as basis for reworked forecast expectations. Executed cost center budgeting and forecasting.

Responsible for the Sales Controlling of the international used vehicles business for Mercedes-Benz Trucks. Coordinated and executed all relevant controlling tasks, including planning, budgeting, forecasting and reporting of all business critical KPI's. Consulted the European market performance centers as the main financial contact. Supported the implementation of the TruckStore concept in Europe. Appointed as project manager for the development and implementation of a new intranet based information system.

Marketing, Finance and Accounting

Marketing, Finance and Accounting