Friedhelm Hartmann

Introducing and managing team collaboration solutions, such as Aprimo, salesforce.com, MS Dynamics, HP Business Marketing Tool for business reporting, and Opal, Eloqua, HP Sales Central for campaign management across HP marketing and marketing operation teams. Conducting marketing budget planning, execution and reporting with a highly diverse number of stakeholders including executive reports on demand with a high degree of analysis and customization.

Enabling informed business decisions by leading the development and deployment of a marketing reporting dashboard system focusing on marketing leads and sales opportunities management and return of marketing investment utilizing QlikView and PowerBI environments. Strong contribution to company-wide standardization of marketing activity terminology, categorization and reporting methodology. Performing an onsite customer field research in Germany in preparation for a new platform development at HP.

Creating a multi-tier solutions partner program for the HP Graphics business, serving various print markets, with interacting hardware and software solutions. Developing and deploying a web- and mobile-based worldwide team collaboration solution ‘Workflow Solution Navigator’ to serve and interconnect the key stakeholders of the partner program. Utilizing the same new publishing platform to show-case digital printing solutions at international tradeshows.

Product Management of digital front-end servers and software solutions for the HP Indigo digital presses. Managing OEM contracts and related business activities with the HP Indigo Alliance partners Creo/Kodak and Press-Sense. Facilitating various digital print workflow solutions with end-to-end automation together with HP solution partners and show-casing them at IPEX 2006.

Creating a new end-to-end service portfolio strategy by adding technical writing, eLearning and internationalization development resources to the translation staff to further grow the business. Conducting global project management for major internationally operating Hi-Tech companies in Israel in support of the multi-language capabilities of their respective products and solutions, including HP, Polycom, Nice, Amdocs and IBM.

Leading a team of content production, web development, and customer support experts to develop and deploy system customizations for international publishing companies. Mission-critical onsite implementation management of online newspaper applications with customer teams at the Washington Post and Libération. Strong contribution to product marketing and feature development with regard to user interface architecture and design.

Creating and deploying a multi-channel knowledge base to support a web-based broker information system for Morgan Stanley. Developing corporate publishing guidelines.

Audio Signal Processing