Gabriel Walth

- Creation of CR & UX Roadmap - Implementation of A/B testing tools, processes, documentation, realisation and analysis - Tracking of business impact metrics and reporting to the head of marketing

- Coordination of the French Onsite team - Conversion Rate Optimization - AB-Testing - Landing Page Optimization - Project management accross design, development, testing and implementation - Managing campaigns together with SEM, Display, Affiliation and Onsite Teams - Monitoring critical success metrics - Managing website analytics and reportings

- Product owner of the navigation team - Preparation of the roadmap with the upper management and marketing teams - Analysing and challenging the needs of the operational teams - Project desgin and functional specifications - Managing the project team (scrum and kanban) and ensure the final tests - Establishing final results, reports and encourage process improvement

- Project management for the German market - Managing large customer accounts (Deutsche Telekom, Media-Saturn) - Account management for software and video games (Kroll Ontrack, City Interactive) - Customer relationship management - Drafting of functional specifications and user cases - Project planning and following until the final delivery to the client

Internship in Phonevalley Publicis Group in Paris - Development of client proposals - Design of mobile marketing offers - Documentation and Benchmarks

Internship at the CIAO headquarters in Munich - Coordination between design and programming - Project management - Specifcation, documentation, presentation

Maintenance and update of the Messer France Webshop

Web and e-business E-marketing Digital Communication Web Desgin Interactif Desgin