Gabriela Ferreira de Lima

Implementation of risk control for bank operation: sales and system availability; Development of business and marketing plan, reporting business analysis; Power Point presentations to executive board directors for delivering the business results and making recommendations for improvements; Definition, monitoring and reporting Key Performance Indicators (KPIs) to the directors of the bank supporting strategic decision-making;

Propose actions to minimize risks to business (responsible for implementing controls that prevented the loss of $ 7 million in 2013); Because of my problem solve skills, I participate in projects with Japanese consulting for review of processes, detailing and minimizing failures, propose changes resulting in significant reduction of rework and losses (method Kaizen); Award indication for the efficiency achieved in the projects implemented (13º Award Walther Moreira Salles – Itaú).

Work in the area of Telemetry, area inspired by the monitoring concept of Formula 1; Market analysis including reports on sales trends, consumer preference/habits and competitors; Monitoring, analysis and implementation of benchmarking strategy identified in credit card sales point in order to increase sales and customer satisfaction.

Supply Chain, International management, M&A, Marketing, Business Strategy, Corporate finance, Accounting and Leadership skills

Business Plan, risk analysis, human resource, market research and Key Performance Indicators.

Planning, development, and execution of campaign strategy (campaign concept, definition of the target audience and media planning); Development of agency briefings. Power Point presentations Process improvement through new analytic approaches and creative thinking