Gaël Feltracco

I manage a portfolio of strategic Enterprise customers, with responsibility for adoption, platform health, renewals, and expansion. I partner with executive stakeholders across Finance, Supply Chain, Sales, and HR to ensure Anaplan delivers measurable business value aligned with their strategic priorities. My work supports enterprise planning transformation initiatives across functions, with a focus on structured engagement models that connect adoption to tangible business impact.

Managed a portfolio of retention-focused customers across the DACH region, supporting customer health, renewals, and ongoing engagement. Contributed to improving renewal processes and helped structure a more consistent approach to managing customer retention. Supported the introduction of a churn management workflow aimed at better understanding churn drivers and improving internal visibility on risk.

Built trusted advisor relationships with key customer stakeholders, enhancing product adoption and driving long-term value realization. Drove significant account growth (up to +380% in one year) by collaborating cross-functionally, defining new upskilling strategies, and increasing user engagement. Focused on building structured customer engagement models that link adoption to measurable business impact.

Supported customers in protecting revenue and sustaining stakeholder engagement by rapidly converting on-site events into virtual experiences during the COVID-19 pandemic. Helped organizations maintain business continuity under tight timelines by enabling impactful digital events. Planned and coordinated webinar programs, defining action plans and key deliverables aligned with urgent customer needs, and managed live online events to ensure smooth execution and a positive participant experience.

Acted as a key interface between DACH clients and internal stakeholders, supporting account coordination and business execution. Participated in commercial discussions including contract scope and pricing, and contributed to the development of tailored programs aligned with customer needs. Supported account strategy and planning to meet revenue objectives while maintaining productive client relationships.

Managed a portfolio of major accounts, building trusted advisor relationships to drive product adoption and long-term value. Partnered with customers to develop and execute success plans aligned with their immediate priorities and future objectives. Oversaw account health, and retention, conducting regular reviews to monitor value realization and proactively address risks. Identified incremental opportunities across additional business units and collaborated with Sales to support revenue growth.

Managed customer relationships with a focus on adoption, successful implementation, and long-term value realization of Citrix solutions. Worked closely with Sales and technical teams to ensure customer needs were addressed and opportunities for growth were identified. Supported customers throughout the solution lifecycle by sharing best practices, keeping stakeholders informed about new developments and capabilities.

Managed a portfolio of small to large sales opportunities across France and the Benelux region, driving new business through proactive prospecting and direct customer engagement. Developed strategic account plans and delivered customized presentations focused on customer-specific value propositions. Maintained accurate forecasting and activity reporting for Sales Management, while contributing to the sharing of sales best practices across the team.

Developed and managed a mix of small and mid-sized sales opportunities across France and the Benelux region, driving new business through direct customer engagement and prospecting. Worked closely with Sales Management to maintain accurate forecasting and reporting, while building strategic account plans and delivering tailored presentations aligned with customer needs and value drivers.

Managed multilingual projects, coordinated stakeholders, negotiated scope and timelines, and delivered training and coaching programs for private and corporate clients. This role built the foundation of my communication, client-facing, and cross-cultural skills.