
Gamze Yayla
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Gamze Yayla
• Managed two business application product lifecycles from product concept to deployment • Created business plans; set the vision and product strategy for the target customer segments • Owned product roadmap, go-to-market plan and execution with Sales teams • Developed a clear understanding of the key factors influencing SaaS market in Turkey • Worked closely with cross-functional Technical, Operations and Business teams • Grew sales from 1.7 million tl to 5 million tl within two years.
Responsibilities: • Lead cross-functional teams to analyze competitive market strategies of top domestic competitors including Turk Telecom and Vodafone • Identified actionable consumer and category insights to help shape mobile strategy • Incorporated research and business objectives to deliver a pyramid-style actionable report • Directly involved with Product Marketing to help determine right competitive positioning and messaging and ensure products are differentiated in the market
- 3 Monate, Juni 2014 - Aug. 2014
Marketing Intern
Turk Telecom
Responsibilities: • Ran data analysis of customers with churn risk • Designed and implemented churn management offers to retain customers • Supported marketing teams to devolop strategies to increase profit share and loyal customer base • Defined and launched main competitive tariff / campaigns for all segments in the market and proposed new actions, based on customer insights, market analysis and according to the competitors.
- 3 Monate, Sep. 2013 - Nov. 2013
Marketing Intern
Userspots
Managed PR process for the company.
Ausbildung von Gamze Yayla
- 1 Jahr und 6 Monate, Okt. 2017 - März 2019
Master of Science in Engineering Management
National University
Product & Project Management
- 4 Jahre und 10 Monate, Sep. 2010 - Juni 2015
Industrial Engineering
Yıldız Technical University
Sprachen
Englisch
Fließend
Deutsch
Grundlagen
Türkisch
Muttersprache
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