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Gamze Yayla

Bis 2017, Product Manager, Turkcell
Bis 2019, Master of Science in Engineering Management, National University
San Diego, Vereinigte Staaten

Fähigkeiten und Kenntnisse

Product Marketing Management
Project management
User experience
MS Office Tools
Software as a Service (SaaS)
Data Analysis
Agile Methods

Werdegang

Berufserfahrung von Gamze Yayla

  • 2 Jahre und 2 Monate, Sep. 2015 - Okt. 2017

    Product Manager

    Turkcell

    • Managed two business application product lifecycles from product concept to deployment • Created business plans; set the vision and product strategy for the target customer segments • Owned product roadmap, go-to-market plan and execution with Sales teams • Developed a clear understanding of the key factors influencing SaaS market in Turkey • Worked closely with cross-functional Technical, Operations and Business teams • Grew sales from 1.7 million tl to 5 million tl within two years.

  • 1 Jahr und 2 Monate, Aug. 2014 - Sep. 2015

    Marketing Assistant

    Turkcell

    Responsibilities: • Lead cross-functional teams to analyze competitive market strategies of top domestic competitors including Turk Telecom and Vodafone • Identified actionable consumer and category insights to help shape mobile strategy • Incorporated research and business objectives to deliver a pyramid-style actionable report • Directly involved with Product Marketing to help determine right competitive positioning and messaging and ensure products are differentiated in the market

  • 3 Monate, Juni 2014 - Aug. 2014

    Marketing Intern

    Turk Telecom

    Responsibilities: • Ran data analysis of customers with churn risk • Designed and implemented churn management offers to retain customers • Supported marketing teams to devolop strategies to increase profit share and loyal customer base • Defined and launched main competitive tariff / campaigns for all segments in the market and proposed new actions, based on customer insights, market analysis and according to the competitors.

  • 3 Monate, Sep. 2013 - Nov. 2013

    Marketing Intern

    Userspots

    Managed PR process for the company.

Ausbildung von Gamze Yayla

  • 1 Jahr und 6 Monate, Okt. 2017 - März 2019

    Master of Science in Engineering Management

    National University

    Product & Project Management

  • 4 Jahre und 10 Monate, Sep. 2010 - Juni 2015

    Industrial Engineering

    Yıldız Technical University

Sprachen

  • Englisch

    Fließend

  • Deutsch

    Grundlagen

  • Türkisch

    Muttersprache

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