Germán León

I am the main teacher of the subject Digital Expression and Communication, part of the brand new Master of Digital Marketing.

ROLES: - Creative and strategic direction for Entel Peru, since the launching point in the country. - Development and presentation of pitches and support to new business. ACHIEVEMENTS: - I started as the only creative with a big task: to manage the creative revolution of the agency and make the department from the scratch. I build a model where each client had at least a pair of creative with a dedication of 100%. - When I started, we had 2 clients. Finally, we kept both plus we got other 5 accounts.

- Ideas generation for whole campaigns for several important clients (UNDP, Wendy's, Red Bull...). - Art Direction in all the visuals generated by the agency. - Coordination and managing of Graphic Department.

Concept and art direction in campaigns for top level companies in the Georgian Market: TBC Bank, Geocell, Tbilisi Mall, GPI Insurance, Borjomi, Likani...

Art Direction in online and offline campaigns, for many important clients: Coca-Cola, Repsol, Movistar, Banco Santander, Metro de Madrid... Development of creative key, strategy and art direction and design of the different pieces.

Creative development of briefings related to Social Media, from the visual key to the final designs. In adition, Community Manager duties for some of the clients of the agency.